Smash Your Expo ROI – Week 6

    MAKE SURE YOU’VE GOT EVERYTHING YOU NEED AND THAT YOU ACE THE DAY!  The most important thing now is to make sure the following are boxed off before expo day: You know what you’re aiming to get from exhibiting – your objective and...

Smash Your Expo ROI – Week 5

 STANDS THAT PACK A PUNCH PULL THE PUNTERS!  How to attract the roving expo attendee to YOUR stand….  Have you ever noticed when attending expos that certain stands seem to be perpetually busy? There are various ways to make sure your stand is optimised to...

Smash Your Expo ROI – Week 4

  WHY RUN A COMPETITION?  Running a competition attracts people to your stand and increases time spent on your stand. And people at stands attract more people to stands. Fact!  Folks are generally competitive and like to win things. We’ve done all sorts in the...

Smash Your Expo ROI – Week 3

  DON’T LET YOUR MARKETING MATERIALS LET YOU DOWN! A very handy exercise even if you’re not going to an expo… Before taking any marketing material anywhere you need to make sure that absolutely everything you’re handing out is up to snuff....

Smash Your Expo ROI – Week 2

  INVITE ALL YOUR BUSINESS FRIENDS TO SEE YOU AT THE EXPO!  Every business will have a list of clients and suppliers, perhaps you’ve got a wider list of contacts too. Inviting them along to visit lovelocalexpo – and to come and see you at your stand...

Smash Your Expo ROI – Week 1

  YOU’VE PAID FOR A STAND, NOW MAKE THE DAY COUNT!   There are two key things to decide on for every event you exhibit at, your Objective and your Offer…. Your objective: Why have you signed up to exhibit at lovelocalexpo and what do you want to...